3/26/2023 0 Comments Tik tok stock![]() At best, they might reach 30 people in just over an hour. “TikTok really doesn’t discriminate on zip code or where you’re at - it’s literally pure brand awareness for everybody,” she added.Įllsworth said that, historically, beverage brands have tried to reach new customers by giving out samples at grocery stores. Some of Poppi’s preliminary internal data for Target showed that some of best performing stores for Poppi are in North Dakota, Cincinnati and Ohio. We’re turning off some paid promotions, among other things to see if it’s really affecting. She said that Poppi is doing this “in collaboration with TikTok to get that offline impact and we’re doing it by different zip codes. But, Poppi is conducting an official study through January and February to more concretely measure the impact of TikTok on the brand’s in-store sales, said Ellsworth. Poppi estimates that its digital marketing efforts in total are driving an 80% lift in offline sales, and that TikTok accounts for roughly 30% to 40% of that lift, based on other industry data the brand has seen. doubled their offline sales efficiency through paid promotions on the platform. Separately, according to a Nielsen Media Mix Model Meta Analysis published in January by TikTok, CPG brands in the U.S. Similarly, skincare brand Bubble said that two weeks ago, it saw its sales through Walmart stores double - and sold 70% of its entire stock portfolio at Ulta Beauty stores - after a video from a TikTok user went viral. According to Poppi founder Allison Ellsworth, anywhere from 80% to 90% of people who comment on the brand’s TikTok about where they bought Poppi said they bought the soda at a physical store, indicating that the video app is driving a significant lift in offline sales. ![]() ![]() Prebiotic soda brand Poppi, which is sold in Walmart, Target and Publix among other retailers, estimates that roughly 15% of its sales come from TikTok. While TikTok ads and posts are typically known for driving online traffic for brands either to their Amazon storefronts or DTC sites, some brands are observing an increase in their offline sales through these videos. ![]()
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